Topic: e-Economics
Simulation task: The teams run the simulation (the company Alpha) for five years (years 4-8) in competition against the computer (which controls the other three teams Beta, Delta, and Gamma). Explore the economic variables that characterize "value added" for people and customers. How should a business be built in order to maximize Market Value?
Topic: e-Finance
Simulation task: The teams run the simulation for three years (years 4-6). Compare the components of Intellectual Capital (Customer Value, Structural Value, Human Value). How do they influence Market valuation? Discuss the simulation model's valuation methodology.
Use the indicators in the Intangible Assets Monitor for decision making. What are the most relevant indicators for each component of Intellectual Capital? How could you imagine such a management information system adding value to a real business?
Topic: e-Human Resource Management
Simulation task: The teams run the simulation for three years (years 4-6). Focus on the "People". How do "people" react in the simulation? Describe and discuss the assumptions behind the HRM model in the simulation.
Run the simulation a second time for three years and try to maximize the Human Capital in the balance sheet. What effect does maximizing Human Capital have on profits? What effect does maximizing Human Capital have on Market Value?
Run the simulation a third time for three years. This time treat your people poorly; do not develop people and try to build project teams without matching chemistry. Describe the effects on the business and compare the Market Value with the previous two simulations.
Topic: e-Change
Simulation task: At least three teams of students run the simulation for three years (years 4-6). In year 7 the teams switch companies and have to take over another team's business (i.e. Team with highest market value of Alpha takes over team with lowest market value for Alpha etc.. and vice versa). The new management teams then run the simulation for 2 more years (years 7-8). What changes in the business are required to make or keep the company successful? The takeover teams report back to the previous management and justify their actions to them.
Each team then discusses how the takeover teams handled their business they took over from them. Highlight in particular how the takeover teams reported back to the previous management team and how they dealt with the sensitive issues that were encountered.
Topic: e-Entrepreneurship
Simulation task: Create a brief written business plan comprising strategies for all intangibles and formulate a knowledge-focused strategy for a TangoNet company, then execute it for 5 simulated years (years 4-8) and try to maximize the Market Value. The business plan should comprise all relevant factors in a start-up strategy. Texts about "Knowledge focus" are acquired from The Library on www.sveiby.com.au
A following paper could contain the business plan as 1-page in brief bullet points and a 2-page discussion about the experiences in executing the business plan.
